Category: Auto Remarketing

A modern marketer’s guide to selling more cars

When people think about automobile advertising, they probably think about mass-market tactics, from newspaper ads to epic Super Bowl spots. But automobile advertisers know that to move more cars from lots, they have to think locally. Thanks to the internet, automotive dealers are using data in new and creative ways… Read more »

Digital KPIs For The Automotive Industry Of The Future

Car companies are now moving further afield in their digital transformation journey, and are setting new metrics and goals to measure how successful they are in pursuit of their digital future. As a close observer of this growth trajectory, I have been particularly interested in understanding the digital key performance… Read more »

Google report reveals car amenities to watch

Onboard vehicle cameras and pet-friendly car amenities. One is for keeping your vehicle safe and secure; the other for keeping your car clean and your furry friend happy. At first blush, these features may not appear to have much in common, except for being accessories in an automobile. But search data… Read more »

Car-price strength reflects spring-market activity acceleration

In some places nationwide, grass is becoming greener and buds are forming on trees and other plants. And the spring market is blooming, too, according to the latest Black Book Market Insights. The latest report released on Tuesday indicated momentum is picking up steam in the early weeks of the spring… Read more »

2 factors changing landscape of fleet sales

Dumping sedans into fleet sales is certainly a path-of-least-resistance option leveraged by automakers in the past, but experienced used-car market observers understand the severe damage that strategy can do. However, in light of technology advances and consumer preferences — not only in the United States but also globally — pulling… Read more »