Category: Business

People are obsessed with buying cars through Costco instead of on their own at a dealership — here’s the verdict

The Costco Auto Program is available only to Costco members.Ted S. Warren / AP The Costco Auto Program allows Costco members to buy discounted cars through participating dealerships. The program makes a lot of the hardest parts of buying a car — like research and negotiation — easier. But it also limits the customer’s… Read more »

A modern marketer’s guide to selling more cars

When people think about automobile advertising, they probably think about mass-market tactics, from newspaper ads to epic Super Bowl spots. But automobile advertisers know that to move more cars from lots, they have to think locally. Thanks to the internet, automotive dealers are using data in new and creative ways… Read more »

Digital KPIs For The Automotive Industry Of The Future

Car companies are now moving further afield in their digital transformation journey, and are setting new metrics and goals to measure how successful they are in pursuit of their digital future. As a close observer of this growth trajectory, I have been particularly interested in understanding the digital key performance… Read more »