Category: Tips and Tricks

Free services boost customer-pay work

Editor’s note: Mercedes-Benz of Draper sells about 800 new and used vehicles per year. The figure was incorrect in an earlier version of this story.  It’s fairly common to spot Ray Gunn, general manager of Mercedes-Benz of Draper, in Utah, tucking his business cards under the windshield wipers of Mercedes-Benz vehicles… Read more »

Revamping The Retail Automotive Customer Experience

If I were to make the mistake of asking whether you look forward to having your car serviced at an auto dealership, I expect you’d look at me as if I’d just grown horns. This isn’t necessarily your car dealer’s fault, or not exactly. The retail automotive customer experience is… Read more »

FlexWheels: Ready-made dealer platform

Six months after starting a subscription service called FlexWheels, Warren Henry Auto Group has learned that the business model is not profitable until it gains considerable scale. So the group is looking to help make it more lucrative by creating a platform that it can sell to other dealers. Getting… Read more »

TX dealership turns its Facebook page into service marketing tool

Fort Bend Kia’s Facebook page targets service customers with promotions and reminders. Fort Bend Kia has made Facebook an essential tool for advertising service promotions — so much so that the suburban Houston dealership has slashed its spending on traditional advertising. Dealer Principal Virgil Skinner, 63, initially used his personal… Read more »

Killing Business With Faulty Online Pricing? Here’s a Fix

When it comes to online pricing, car dealers walk a fine line. Price too low, and your customers will shop your prices to other dealerships. Price too high, and you won’t earn any customers in the first place. The stakes are even higher with the spread of online research portals… Read more »